Be the obvious choice.
The enemy of growth isn't rejection, it's indifference.
In today's saturated B2B market, the greatest threat isn't a resounding "no," it's the deafening silence of being just another option.
We help you rise above the noise to become unignorable.
You need a Fractional Chief
Growth Officer.
Achieving consistent, sustainable growth is a challenge. Kevin Krossing, a leading Fractional Chief Growth Officer, works closely with your leadership team to build a growth mindset and develop scalable, responsible, and holistic growth plans as the foundation of your business.
Kevin will quickly assess your business performance, align it to market needs, and then deliver a winning strategy identifying new revenue opportunities, streamlining processes, connecting departments, and differentiating your value through effective marketing and sales programs.
GTaaS
Growth Transformation
as a Service.
Growth transformation as a service (GTaaS) helps rebuild an organization from the ground up to make it more efficient and more flexible, empowering it with the agility to respond to new market opportunities faster at scale. Our solutions address the specific pain points business encounters on their growth journey. We’ve created systematic processes to strengthen and optimize what's working or we can create a whole new “growth engine" to achieve your goals.
Identify Growth
We help you establish a growth roadmap by defining your goals, opportunities, and competitive advantage, setting clear priorities for the organization to follow.
Business strategy
Opportunity mapping
Value proposition
Customer insights & research
Accelerate Revenue
Maximize business growth through account strategies that capture revenue opportunities across new and current clients. We help clarify opaque pipelines by aligning marketing, sales, and customer experience activities.
Sales programs
Sales tool development
Strategic account management
RFP and pitch coaching
Enhance Operations
We create the bespoke systems and tools that fit your organization becoming more efficient and more flexible. Empowering your workforce with the agility to respond to new market opportunities faster at scale.
Process optimization
Martech implementation
Business process alignment
Build new capabilities
Unlock Demand
We combine data-driven, tactical short-term marketing activations that drive sales and long-term brand optimization into a single, productive growth engine.
Go-to-Market strategy
Brand strategy & positioning
Omni-channel marketing strategy
Customer experience strategy
20+ years of transforming revenue growth.
What people are saying.
Thinking.
Profitable agencies of tomorrow effectively negotiate today.
As global agency holding companies continue to acquire and merge to grow, and as new independent firms enter the market to steal share from these behemoths, both often overlook a key strategy in their…
Revving up revenue: what ailing firms must do to win.
Clients, it turns out, remain eager to invest and chase their objectives, even in these trying times. However, they demand nothing short of maximum value and return on investment…
Harnessing AIs transformation in ad agencies.
Artificial intelligence (AI) is transforming advertising agencies, challenging the traditional hourly billing model. AI automates routine tasks, prompting agencies to adapt billing structures…
Let’s chat about what’s next
for your business.
Successfully navigating growth requires the right configuration of your commercial strategy, customer experience, value proposition, and go-to-market approach.
We are your B2B growth architects.
